PayPal Deal Acceleration Campaign

The PayPal Deal Acceleration Campaign positioned PayPal Braintree as a strategic growth partner rather than simply a payments provider, helping drive enterprise sales velocity through a performance-focused narrative.

The challenge was to move the conversation beyond payment features and focus on measurable business outcomes, including higher authorization rates, reduced cart abandonment, and easier integration. The creative system centered on the idea “The Power to Convert Opportunity Everywhere It Exists,” using bold typography, PayPal’s blue and yellow palette, oversized “P” graphics, and forward-moving imagery to communicate confidence and growth.

The campaign gave marketing and sales a cohesive narrative around enterprise value. By reframing payments as a revenue driver, the work strengthened PayPal Braintree’s positioning and created a clearer, more performance-focused story across channels.

Role: Partnered with directors and copywriters, leading campaign design and visual system development
Focus: Enterprise sales enablement, conversion storytelling, multi-channel campaign
Deliverables: Landing page, social ads, email series, OOH placements, campaign assets