Monrovia Spring Campaign

The Monrovia Spring Campaign was an omnichannel brand initiative designed to inspire gardeners at the start of the season across retail, digital, social, video, and web. Rooted in the brand promise “Grow Beautifully,” the campaign positioned Monrovia as both a premium plant brand and a trusted guide to creating extraordinary gardens.

The challenge was to stand out in a crowded spring gardening market while reinforcing Monrovia’s premium positioning. The creative approach reframed gardening as transformation and personal expression, using lush photography, confident typography, generous white space, and the iconic green pot as a consistent brand anchor.

The campaign unified Monrovia’s seasonal voice across platforms and strengthened its role as a premium gardening authority. By pairing inspiration with practical guidance, the work helped drive engagement, support retail demand, and encourage gardeners to imagine more beautiful outdoor spaces.

Role: Collaborated with a director on campaign design, visual development, and production
Focus: Seasonal storytelling, retail activation, brand engagement
Deliverables: Retail assets, social content, video support, digital materials, web campaign assets