Adobe Experience Manager

Adobe Experience Manager is an enterprise CMS designed to power digital experiences at scale. To help organizations navigate Traditional, Headless, and Hybrid CMS models, we created an interactive CMS quiz supported by a multi-channel campaign.

Deliverables included an interactive quiz, paid and organic social assets, long-form infographics, a landing page, and supporting digital content. The goal was to simplify a complex decision and position AEM as the platform for every stage of digital maturity.

The CMS landscape is crowded, complex, and often overly technical, leaving many organizations unsure which model supports their growth. We reframed CMS selection as a guided journey, helping users understand where they are in their digital evolution and what they need next.

The campaign visualized this progression through route-inspired dotted paths, directional cues, and layered UI elements that mapped the path to Total Experience. Adobe’s red anchored the system, supported by geometric forms, interface overlays, and product mockups to create a look that felt both authoritative and dynamic.

A streamlined quiz guided users through a short set of questions to reveal their CMS maturity. An accompanying infographic expanded the story, outlining Traditional, Headless, and Hybrid models in a format that blended storytelling with technical clarity.

The campaign turned a complex subject into an accessible, self-guided experience. By shifting the narrative from technical specifications to strategic progression, it increased product understanding and positioned Adobe Experience Manager as flexible, modern, and built for long-term growth.