Adobe Experience Manager

Adobe Experience Manager helps organizations build and manage digital experiences at scale. This campaign simplified the complex choice between Traditional, Headless, and Hybrid CMS models through an interactive quiz and supporting digital campaign.

The challenge was to make a highly technical CMS decision feel clear, guided, and approachable for enterprise audiences. The creative approach reframed CMS selection as a journey through digital maturity, using route-inspired graphics, directional cues, layered UI elements, and Adobe’s signature red to create a system that felt both strategic and dynamic.

The campaign turned a complex product story into an accessible self-guided experience. By shifting the narrative from technical specifications to strategic progression, the work helped position Adobe Experience Manager as flexible, modern, and built for long-term growth.

Role: Led illustration and layout design while staying closely aligned with Adobe’s brand identity
Focus: Enterprise CMS storytelling, interactive experience, demand generation
Deliverables: Interactive quiz, landing page, social assets, infographics, digital campaign content