Meraki Go Creative Pitch

Meraki Go brings enterprise-grade WiFi to small businesses, giving owners the speed, reliability, and simplicity they need to keep moving.

The challenge was to make networking technology feel more immediate, human, and valuable to small business owners. Instead of treating WiFi as background infrastructure, the pitch positioned Meraki Go as a visible force behind business momentum. The visual system uses bold typography, high-contrast color, and dynamic signal-wave graphics to turn connectivity into motion, energy, and growth. Technical performance becomes something more emotional: the feeling of a business in flow.

The pitch reframed Meraki Go from a router into a business partner. It helped position connectivity as a growth enabler, not a technical hurdle, making the brand feel simple, capable, and built for ambitious small teams.

Role: Partnered with my director on concept development and led visual design
Focus: Campaign system, brand expression, small business positioning
Deliverables: Key visuals, campaign boards, presentation design