Aberdeen Dad Vail Regatta Sponsorship

The Dad Vail Regatta, the largest regular intercollegiate rowing competition in the United States, gave Aberdeen a high-visibility opportunity to connect with athletes, coaches, alumni, and spectators.

The challenge was to create a cohesive and memorable brand presence within a visually busy live event environment. Inspired by the precision and momentum of rowing, the creative system used structured layouts, bold typography, and dynamic compositions to communicate rhythm, movement, and strength.

The sponsorship created a strong, integrated on-site presence for Aberdeen. By aligning environmental, print, digital, and motion assets under one creative direction, the activation felt intentional, elevated, and more engaging for event attendees.

Role: Supported sponsorship event branding and design development across multiple years
Focus: Sponsorship activation, event branding, integrated campaign system
Deliverables: Booth design, signage, invitations, video content, print collateral, digital assets